Evidence-Based Marketing is a multi-disciplinary team of consultants who each have decades of practical experience.  Each one of us has "been there," having served in senior executive roles in technology companies where we were accountable for delivering business results.  We share a passion for not only getting results but also producing the evidence.  The team is headed by Karen Janowski.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Team

KJ has over 20 years experience bringing new technology products to business and consumer markets.  Her background includes 12 years in VP Marketing roles for Quantum, Resumix, VideoStream, Electronic Arts, and Epyx.  KJ has been a member of four pre-IPO startup management teams and has launched over 30 products which collectively generated over $500 million in revenue.  Most recently, she was founder and principal of KJ & Co., a marketing consultancy focused on expanding markets, defining products and measuring success using a

methodology that combines targeted research and analysis with financial impact assessment.

 

KJ earned a BS in finance and applied economics from the University of California at Berkeley and an MBA from Stanford University.

Karen “KJ” Janowski, Managing Director

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